Branding Project Portfolio Template

Overview

• Project Goal: What was the primary objective of the project?

• Role: Your specific role in the project (e.g., Brand Designer, Strategist, Illustrator).

• Timeline: Duration of the project (e.g., 3 months, May 2024 – July 2024).

• Tools & Methods: List the tools (e.g., Adobe Illustrator, Photoshop) and methods (e.g., Brand Strategy, Mood Boards) used.

Problem Statement

• What problem were you trying to solve?

• Why was this problem significant for the client or target audience?

Research

Market Research

• Objective: What were you trying to learn?

• Methodology: Describe methods (e.g., surveys, focus groups, competitor analysis).

• Insights: Key findings about the market or audience trends.

Brand Audit

• Evaluation of the current brand (if applicable).

• What were the strengths, weaknesses, opportunities, and threats?

Ideation

• Brainstorming or ideation techniques used (e.g., mood boards, style tiles).

• Initial concepts and how they aligned with the research findings.

Design

Logo Design

• Sketches, iterations, and final logo design.

• Explanation of the design process and choices (e.g., symbolism, color psychology).

Visual Identity

• Details of typography, color palette, and graphic elements.

• Attach examples or links to brand guidelines or mockups.

Collateral

• Examples of branded materials (e.g., business cards, packaging, social media templates).

• Include images or links.

Implementation & Testing

Implementation

• How the brand elements were applied across various platforms.

• Collaboration with other teams (e.g., marketing, development).

Feedback & Iteration

• Objective: What feedback did you receive?

• Revisions: How did you iterate based on the feedback?

Outcome

• Results: Metrics or qualitative feedback showcasing success (e.g., increased brand recognition by 30%).

• Impact: How did your branding solve the client’s problem?

• Lessons Learned: What did you learn from the project?

Reflection

• What went well?

• What would you improve in future projects?

• How did this project contribute to your growth as a branding professional?

Visuals & Links

• Include images, videos, or links to brand assets, case studies, or client testimonials.

Call to Action

• Encourage viewers to contact you or explore more of your work.

  • Example: "Interested in collaborating? Let's connect on LinkedIn or email me."